If you hear the word “snack,” and just think of potato chips, pretzels, and candy bars, then a step inside SAVOR Snack Shop will knock your socks off. The shelves of Downtown Cranford’s newest business, located at 18 North Union Avenue, are stocked with chocolate covered treats, fudge, dried fruit, granola, chips, nuts, gummy candy, jams, and more. It’s not an exaggeration to say that Savor Snack Shop has something for everyone’s taste – sweet, salty, savory, sour, and more.

While Cranford is known for its unique dining and retail options, a snack shop was something that Jason Sanchez and Michele Santo felt was missing from the community. Jason had previously owned an online snack store, and was now looking to open that concept in a physical storefront. “We wanted people to have the opportunity to come in, see and taste the products, and ask questions,” said Michele. “It’s just makes for a better customer experience.” They knew they wanted to open their business in Cranford. “Cranford is really on the up and up,” said Jason. “There are a lot of business owners who have been here for a number of years, which is always a good sign.”

For those seeking healthier options, they can browse the selection of dried fruits, granola, bars, and jams, plus gluten-free and nut-free options. Customers will find a large selection of plain and seasoned nuts, nut butters, chocolate covered nuts, nut gift packs, and more. Chocolate lovers can choose from gourmet chocolate bars, chocolate covered treats (pretzels, graham crackers, and malt balls, just to name a few) fudge, and more. Savor also carries snacks that kids will be happy to spend their allowance on, including saltwater taffy, gummy snacks, and sour candy. Savor will be stocking unique juices and refreshments and putting together gift baskets.

So what are Jason and Michele’s favorite snacks? Michele can’t get enough of salty snacks and admits, “I could eat chips all day!” Jason has more of a sweet tooth and is a big fan of the store’s chocolate covered treats. His current favorite is Mini Mint Dark Chocolate Covered Cookies. Though the store’s shelves are full, Jason and Michele will continually be adding to their product selection, especially seasonal and holiday items.

Savor is open Monday-Saturday 10-7 and Sunday 10-5. You can follow Savor on social media for information on new products.