Waxcetera Brings Beauty and the Personal Touch to Downtown Cranford

Yesterday Downtown Cranford held a ribbon cutting for WaxCetera at 25 North Avenue, a beauty business owned by Jennifer McElroy. WaxCetera specializes in brow artistry, waxing, customized facials, and lash lifts. Jennifer has 20 years of experience as a professional aesthetician and her main passion is waxing, skincare, and brows.

Jennifer had previously worked at a larger salon but missed being able to provide a personal touch. “I always had the dream of opening my own business,” said Jennifer. “I had been looking for a space and one of my clients put me in touch with someone who had an available space. I’ve been able to make this space my own and provide a welcoming, private, and cozy environment for my clients.”

Prospective clients can visit thewaxcetera.com to view the services WaxCetera offers and to book appointments. Currently Jennifer is booking appointments Wednesday through Saturday, and often offers later appointment times on Wednesdays and Thursdays.

Jennifer is familiar with Cranford and many of her clients are from this area. “Cranford has such a wonderful vibe,” said Jennifer. “I’ve found everyone here so supportive. I really feel like I was meant to become a business owner and I’m so excited to see it become a reality.” Welcome to the Downtown Cranford community Jennifer!